Understanding Pay per Click(PPC).

google ads

What is Pay-Per-Click (PPC)?

In the pay-per-click (PPC) model of internet advertising, a publisher gets compensated each time an advertisement link is “clicked”. PPC is sometimes referred to as the cost-per-click (CPC) model.

Search engines like Google and social media platforms are the main providers of pay-per-click business (e.g., Facebook). The most used PPC ad platforms are Google Ads, Facebook Ads, and Twitter Ads.

How the PPC Model Works

In the pay-per-click approach, keywords play a major role. For instance, internet adverts (sometimes referred to as sponsored links) only appear in search engine results when a user types in a phrase associated with the item or service offered. As a result, businesses that use pay-per-click advertising models investigate and assess the most relevant keywords to their goods or services. Investing in appropriate keywords may lead to more clicks and revenue.


PPC is seen to be advantageous for both advertisers and publications. The concept benefits marketers by allowing them to market goods or services to a target market actively looking for relevant information.

The value of each visit (click) from a prospective consumer outweighs the cost of the click paid to a publisher, which enables an advertiser to save a significant amount of money with a well-designed PPC advertising campaign.

The pay-per-click business model offers publishers their main source of income.

Think about Google and Facebook, which give free services to their clients (free online searches and social networking) (free web searches and social networking).

Online advertising, especially the PPC model, allows online businesses to make money off of their free offerings.

Pay-Per-Click Models.


The flat-rate and bid-based models are often used to calculate pay-per-click advertising prices.

1. Flat-rate pricing

A publisher receives a predetermined payment from an advertiser for each click under the flat rate pay-per-click model. Publishers often maintain a list of different PPC prices that apply to various parts of their website.

Keep in mind that publishers are often amenable to price discussions. If an advertiser provides a lengthy or valuable contract, a publisher is inclined to reduce the price.

2. A model using bids

Each advertiser submits a bid using a maximum amount of money they are ready to pay for an advertisement in the bid-based model. The publisher then uses automated systems to conduct an auction. When a visitor activates the advertisement, an auction is launched.

Remember that the rank of the bids, not the overall amount of money being given, usually determines the auction’s winner. The ranking considers both the amount of money being paid and the quality of the material being provided by an advertisement. As a result, the bid is just as significant as the content’s relevancy.

3 Secret Hacks To Win In a Digital World:

Have you ever wondered how some businesses always seem to win? Facebook, YouTube, Google and even Amazon are doing just fine on the internet. 

Why do the big companies always reach their goals and crush the dreams of their competitors? I had that same question so I started reading about them and it turns out they do things differently.

Let’s face it. As a modern internet business, you’re fighting an uphill battle in the digital struggle of life. 

It is harder than ever to rank well on google because of algorithm adjustments and stiff competition. You’re wondering how to win in this world we live in, aren’t you?

So, today I am going to uncover those secrets. Read the blog till the end and you will get a better idea of it.

  1. Make your Social Media Strong:

As social media strategies continue to gain momentum, you might notice something: Your company has centralised its social media efforts at the top or bottom of the corporate hierarchy. 

You’re spending a lot of time doing what other people should be doing, which means the “voice” of your brand is all over the place.

Your social media presence isn’t just what you post on Facebook, it’s a reflection of your brand. It’s not optional, it’s necessary. 

There are more people on social media than there are people living on the planet — that can only mean one thing, there is a ton of opportunity for businesses to reach an audience and grow.

Just because someone in your company is constantly “connected” online on social channels doesn’t make him or her the best choice for handling the social media strategy and communication for your brand.

  1. Keep Customer Support Strong:

Customer service can sometimes be referred to as social media’s “killer app” since it provides a quick and effective way to respond to questions, solve problems, and offer answers.

React to negative customer interactions by assisting them in resolving their difficulties.

Online interactions are monitored by social media administrators, who look for specific positive or negative phrases. They then reach out to make amends.

I understand that you want to go off on a customer who is abusing your services or products, but the truth is with social media this one instance of anger can be met with 10 other instances of good will. 

Think carefully before you delete negative feedback. Correct the problem and continue to build on the comments that are positive and helpful. 

The mark of a good brand is one that listens when an angry customer speaks their mind.

Yes, many customers who post comments on brand pages or voice their opinions on fan pages, forums and blogs are doing so because they are unsatisfied with something. 

However, customer service is also an opportunity to show how genuine you are and prove to customers what makes your company better than the competition.

  1. Do Networking to Make your Space:

You’ve planned your brand launch, designed your logo and are ready to roll out social platforms. 

But if you want your brand-building efforts to be successful, plan for relationships. In our Digital Age, you cannot brand without building relationships.

Your brand’s success is largely dependent on your ability to build relationships. That begins with your customers, but it also extends to other key relationships like media outlets. 

It’s easy to get caught up in the day-to-day of your business and lose sight of what really matters. 

When it comes to building a successful brand, actions speak louder than words.

USEFUL Digital Marketing Tools When You Have No Team

Businesses evolve every single day. Plenty of startups emerge and they need to stand apart from the crowd.
If you’re planning to set up a business or already had started, you’re most likely to dig into paths and opportunities to compete in the corporate world. That’s where the marketing strategies and marketing tools come into play.
In the beginning, you might be lacking a team but it’s alright. I’ll put you through the most effective marketing tools to get started. You might or might not be familiar with some of the tools.
The tools come in handy whether you’re after social media campaigns, email marketing, or hiring professionals or freelancers to do the job.
The most basic strategy that any business should try out is email marketing. MailChimp is considered one of the best email marketing software to date with over a 13 million customer base.
The software provider has all the options to get you started as a beginner with a free marketing plan while playing around with some of its features. The free plan lets you have 2,000 subscribers and up to 10,000 monthly sends. As you scale, you can slowly move onto MailChimp’s paid plans to reach a very large audience and unlock more features.
The company is long-standing and provides a good customer support service to help you with any issues down the road.


This is an automated chat tool that facilitates potential customers and businesses to chat with each other.
The majority of the customers say that it is easy and convenient to use chat or texting services rather than to connect over the phone or email. That said, MobileMonkey acts as a better option for your marketing services. It helps reach your customers through popular messaging platforms including SMS, live chat, Instagram DM, and Facebook Messenger.
While fulfilling chat services through one platform, you can make use of the automated response system, handle leads and execute powerful bots to grow your account.
You save time and effort by using automatic replies to your Instagram post comments thereby increasing engagement rates and boosting sales. You attract more followers in the process.
I probably don’t have to mention how social media can greatly impact any startup or business regardless of the scale and age.
Having said that Hootsuite is a wonderful social media management tool that will act as a central hub for your social media posts without breaking a sweat.
This tool will provide you with all these features:
• Schedule posts targeting active audiences
• Handle pre-defined responses
• Pick out influencers and leads
• Respond to mentions and comments on all of your platforms
Supporting over 30 platforms, it offers enhanced and convenient ways of managing profiles.
HubSpot is a one-stop place for all your sales and marketing and CRM requirements. HubSpot’s all-in-one software offers you a plethora of resources and supports to create a successful marketing campaign while delivering an end-to-end customer experience. It provides many useful tools to the business such as:
• Marketing automation
• Lead management
• SEO service
• Blogs
• CTAs
• Landing Pages
• Email and social media
Google Analytics

This is possibly one of the best free tools offered by Google to help businesses to analyze and keep track of website traffic to better understand customer behavioral patterns. Its features include data collection, analysis, monitoring, and integration with external applications.
Through Analytics, if you find out that a set of keywords are driving more traffic to your site, you can focus on those high-performing keywords to keep creating content.
Similarly, a certain social media campaign is bringing you high traffic and you can easily adjust your strategies based on the data.
Google Analytics will greatly impact your marketing strategies if you make use of these tools effectively. The analytical data that you collect is precious.
The keywords are a winning game of the SEO competition that you can never miss. As you try to use premium software for keywords research, it can get costly. However, it is not the case with Ubersuggest.
Equipped with a simple dashboard, this tool is the go-to for beginners. You can start by entering your preferred root keyword or domain and you’ll be quickly returned with the researched data. The best thing is you get up to three free searches for a day. You can easily upgrade to a paid version unlocking more features.
The tool gives useful information such as total searches, historical data, new keyword ideas, and suggestions so that you as a business owner can better structure your way around the ad campaign.
BuzzSumo is a very useful marketing tool that provides marketing insights.
Being one of the best marketing platforms, there are countless data you can use to your advantage of knowing more about your industry and the primary competitors.
It will serve as a one-stop place if you want to learn success stories, and new keywords, clear your marketing issues and discover new potential outreach opportunities.
The huge amount of information that BuzzSumo provides come in handy and you can easily use it to create engaging blog content and find answers to what performs best in your niche.
Give BuzzSumo a try and you’re going to be amazed by how well you are going to reach your target audience within a short span.
There are plenty of other marketing tools apart from the most basic and must-have tools I have mentioned. You will have unique marketing and business goals but whatever they may be, there are free and paid marketing tools to address any of those requirements.
It is important to know the challenges you face and where you spend the most time. Suppose you lack time to handle your social media campaign, use a tool like Hootsuite that can schedule your social media posts and handle automatic responses. Try to do a competitor analysis on where you fall short and dig in for the right tools to carry on.

Why is your website not getting LEADS?

Material, appearance, reliability, and accessibility of use are among factors that are considered while judging a website. 

If something doesn’t feel right to the visitor, he or she would not only not do the desired action, but they will also most likely not return. 

Your company has been up for a time, but it does not appear to be generating the results you desire. Your social media and internet marketing campaigns are generating a lot of interest, but no one is following through. So, what exactly is the issue?

Not using clear CTA:

Visitors arrive at your landing website to read the information. So, what’s next? If you don’t offer them a reason to stay, they’ll leave.

Visitors will leave your site quickly if you don’t give them a clear understanding of what you want them to do, in other words, a compelling call to action.

Make it clear what you want visitors to do when they arrive at your site. If you’re aiming to get more weekly newsletters readers, tell them to Subscribe Now, and if you want them to buy anything, tell them to Add to Cart. Place this call at the top of the page or near the very top.

Dry Landing pages:

A landing page or form should not force visitors to figure out where they need to go in order to make the move. It won’t create the leads you desire if the call to action is hidden at the bottom of something like the text or if the contact form isn’t fillable.

Keep lead generation pages basic and continue working every time someone visits them.

Maintain a clean, simple design with few visuals and fields. Separate the most significant collected from the secondary information by placing it in front of the visitor’s sight.

Not so Problem Solving:

You only have a few seconds to convert a website into a sale, and you have far less effort to make a strong first impression. If the tone or subject of the copy does not match only with visitors, they will not believe it was written specifically for them.

Even worse is the image created by imprecise details or bad spelling and punctuation. Don’t let shoddy content scare away your most valued prospects.

Talk about your product or service as a result of difficulties that prospects are having. Mirror the tone and style of your target demographic, and be as informal or as technical as they are.

On your webpage, starting with responsive web design. This ensures that landing websites and emails display correctly on a variety of devices, notably smartphones.

Rather than waiting for consumers to return home and browse your site on their personal computer, a mobile campaign makes it possible to reach and attract them anywhere they are.

If one of your marketing objectives is to generate leads, it might be discouraging when you don’t receive the results you want. If your site has any of the difficulties listed above, however, it may be a simple repair.

Some different interventions want to convert but are unable to do so because they are using devices to access a mobile website.

Mobile devices are increasingly being used by individuals and businesses to purchase, check the news, and communicate with internet services. As a result, your lead generating efforts must match.


The Power of Crypto Currency in the Future:

The current market capitalization of cryptocurrencies is $206.2 billion USD as of October 2019, compared to $19.8 trillion USD for gold and $82 trillion USD for global stocks markets as per Wikipedia data.

Crypto currency is the future and you must know about it in order to make money from it.

Digital finances protected:

So, you’ve decided to buy into crypto. That’s a big, life-changing move.

Now what?

One of the most important things you can do when first getting involved with cryptocurrency is to educate yourself about the different methods of protecting your assets. You want to be able to safeguard your investment for the long haul, not just for today.

One of the best ways to protect your investment is to secure a wallet; physical wallets look like USB drives and act as a physical store for tokens or coins. Cryptocurrency security experts recommend against keeping any digital currency holdings on digital currency exchanges. 

Cryptocurrency is a digital or virtual currency that is secured by cryptography, which makes it nearly impossible to counterfeit or double-spend.

Many cryptocurrencies are decentralised networks based on blockchain technology, a distributed ledger enforced by a disparate network of computers.

Wide range of investment:

If you’re looking to invest in Bitcoin, here are a few things you should know:

You can invest anywhere between 5% and 30% of your investment capital. I consider 5% to be very safe, and 30% to be pretty risky. Personally, I sit most of the time between 15% and 50%.

This type of investment in crypto is when you expect its price to increase over time—usually an investment that must be maintained for a minimum of 6 months to 1 year. In some cases, long-term crypto investors plan on holding their investments for decades.

Fees Free:

Nano is a cryptocurrency with zero fees, relying on Open Representative Voting for consensus and security. To be clear, the zero fees are not due to some temporary subsidy, zero fees are built into the protocol.

In terms of trading, Crypto.com’s maker-taker fees are higher compared to competitors that operate with the same fee schedule. For Bitcoin withdrawals, Crypto.com offers a competitive rate compared to other exchanges. 

To avoid a fee, please use the Withdraw to App function. Withdrawal fees will be settled in the currency you are receiving and can not be paid with CRO.


It’s true that Bitcoin transactions are pseudo-anonymous, but that doesn’t mean they can’t be tracked.

There are ways to track down the identities of people who use Bitcoin, such as by using their IP address and knowing their physical address or email. This is what happened with the recent bust in Manhattan, as well as last year’s Colonial Pipeline hack, in which authorities were able to recoup some of the ransom payment from the hackers.

And just because someone might have thought they were sending their coins anonymously from one wallet to another doesn’t mean there isn’t a trail of evidence out there that could link those wallets to real people or at least, IRL devices.

 It’s just a matter of finding it. For example, take the recent bust of a drug dealer in Manhattan: authorities were able to track down the dealer’s identity through his Bitcoin transactions and IP addresses.

If you are planning to buy assets in the future then CRYPTOCURRENCY is the way.