3 Secret Hacks To Win In a Digital World:

Have you ever wondered how some businesses always seem to win? Facebook, YouTube, Google and even Amazon are doing just fine on the internet. 

Why do the big companies always reach their goals and crush the dreams of their competitors? I had that same question so I started reading about them and it turns out they do things differently.

Let’s face it. As a modern internet business, you’re fighting an uphill battle in the digital struggle of life. 

It is harder than ever to rank well on google because of algorithm adjustments and stiff competition. You’re wondering how to win in this world we live in, aren’t you?

So, today I am going to uncover those secrets. Read the blog till the end and you will get a better idea of it.

  1. Make your Social Media Strong:

As social media strategies continue to gain momentum, you might notice something: Your company has centralised its social media efforts at the top or bottom of the corporate hierarchy. 

You’re spending a lot of time doing what other people should be doing, which means the “voice” of your brand is all over the place.

Your social media presence isn’t just what you post on Facebook, it’s a reflection of your brand. It’s not optional, it’s necessary. 

There are more people on social media than there are people living on the planet — that can only mean one thing, there is a ton of opportunity for businesses to reach an audience and grow.

Just because someone in your company is constantly “connected” online on social channels doesn’t make him or her the best choice for handling the social media strategy and communication for your brand.

  1. Keep Customer Support Strong:

Customer service can sometimes be referred to as social media’s “killer app” since it provides a quick and effective way to respond to questions, solve problems, and offer answers.

React to negative customer interactions by assisting them in resolving their difficulties.

Online interactions are monitored by social media administrators, who look for specific positive or negative phrases. They then reach out to make amends.

I understand that you want to go off on a customer who is abusing your services or products, but the truth is with social media this one instance of anger can be met with 10 other instances of good will. 

Think carefully before you delete negative feedback. Correct the problem and continue to build on the comments that are positive and helpful. 

The mark of a good brand is one that listens when an angry customer speaks their mind.

Yes, many customers who post comments on brand pages or voice their opinions on fan pages, forums and blogs are doing so because they are unsatisfied with something. 

However, customer service is also an opportunity to show how genuine you are and prove to customers what makes your company better than the competition.

  1. Do Networking to Make your Space:

You’ve planned your brand launch, designed your logo and are ready to roll out social platforms. 

But if you want your brand-building efforts to be successful, plan for relationships. In our Digital Age, you cannot brand without building relationships.

Your brand’s success is largely dependent on your ability to build relationships. That begins with your customers, but it also extends to other key relationships like media outlets. 

It’s easy to get caught up in the day-to-day of your business and lose sight of what really matters. 

When it comes to building a successful brand, actions speak louder than words.

3 Reasons to Avoid Irrelevant Audience:

Targeting the right audience is one of the most critical aspects of marketing. If you don’t get this right, your company is destined to fail. 

Don’t worry; I’m going to help you figure out who that target audience is. That’s because I figured this out. 

I made every single mistake with marketing you could think of (and probably a few other ones), which led to me making the most massive blunder there is: targeting everyone instead of a specific group of people.

  1. Not Getting Target Response:

Have you ever wondered why some companies don’t look like they are selling the products they have? For example, a high-end shoe company might have a very plain website.

If you’re not getting the expected response from customers, it’s one of the clearest signs that you’re targeting the wrong audience. Let’s pretend your website is pretty simple. 

You, on the other hand, are a high-end shoe retailer. You’re going to reach the incorrect audience with this mix. 

Using the same example, there is a distinction to be made between simple and straightforward. You may reach a high-end customer base with a website that is simple yet appealing.

In addition to your website being representative of your company and brand, it also needs to be representative of your target audience.

If you are trying to reach high-income earners, for example, then that should show in your site as well as in your marketing materials.

  1. Unusual amount of negative reviews:

When we spend money on marketing and promotions, the last thing we want in return is a slew of bad reviews.

That’s why it’s important to make sure that you fully understand your audience before you spend time and money marketing to them.

Say you ally your business with a specific cause and tout that cause in your marketing.

Now imagine that the cause you’ve attached yourself to is something that deeply offends the types of customers that you are looking for. 

A simple example of this would be a company promoting logging while trying to appeal to environmentalists. 

This won’t work, and you’ll get bad reviews and potentially drive away customers who might have been interested in your business otherwise.

While this example is relatively simple, it’s always important to consider your customer’s interests and tastes in detail before targeting them with your marketing efforts.

  1. Decrease in number of subscribers:

If you’ve been using email newsletters to promote your business and have noticed a sudden drop in the number of subscribers, it could be a sign that you’re targeting the wrong audience.

The content you produce for your newsletter will have a tone, a flavour, and an angle. If any of those elements is out of line with the views of your target audience, you won’t retain their interest.

A good newsletter may be targeted at a specific group and contain content that will appeal to them in particular.

For example, if you own a bar that caters to sports fans, you might produce a newsletter that includes links to articles about sports topics and upcoming events at your establishment.

However, if you notice that you have a lot of people unsubscribing after receiving this type of content, it could be a sign that the audience isn’t happy with the focus of the newsletter. 

This can often happen when you start getting more customers from different backgrounds who are not interested in sports topics. 

You might consider switching up your content to appeal to this new audience because they may be more likely to stay subscribed to your newsletter if they receive relevant information.

Summing Up:

If your marketing isn’t working, one of the first things to assess is whether your efforts are targeting the right audience.

Even a slight miss can lead to disappointing results. We’ve seen marketers struggle with this in our community and we’ve even struggled with it ourselves!

USEFUL Digital Marketing Tools When You Have No Team

Businesses evolve every single day. Plenty of startups emerge and they need to stand apart from the crowd.
If you’re planning to set up a business or already had started, you’re most likely to dig into paths and opportunities to compete in the corporate world. That’s where the marketing strategies and marketing tools come into play.
In the beginning, you might be lacking a team but it’s alright. I’ll put you through the most effective marketing tools to get started. You might or might not be familiar with some of the tools.
The tools come in handy whether you’re after social media campaigns, email marketing, or hiring professionals or freelancers to do the job.
MailChimp
The most basic strategy that any business should try out is email marketing. MailChimp is considered one of the best email marketing software to date with over a 13 million customer base.
The software provider has all the options to get you started as a beginner with a free marketing plan while playing around with some of its features. The free plan lets you have 2,000 subscribers and up to 10,000 monthly sends. As you scale, you can slowly move onto MailChimp’s paid plans to reach a very large audience and unlock more features.
The company is long-standing and provides a good customer support service to help you with any issues down the road.


MobileMonkey


This is an automated chat tool that facilitates potential customers and businesses to chat with each other.
The majority of the customers say that it is easy and convenient to use chat or texting services rather than to connect over the phone or email. That said, MobileMonkey acts as a better option for your marketing services. It helps reach your customers through popular messaging platforms including SMS, live chat, Instagram DM, and Facebook Messenger.
While fulfilling chat services through one platform, you can make use of the automated response system, handle leads and execute powerful bots to grow your account.
You save time and effort by using automatic replies to your Instagram post comments thereby increasing engagement rates and boosting sales. You attract more followers in the process.
Hootsuite
I probably don’t have to mention how social media can greatly impact any startup or business regardless of the scale and age.
Having said that Hootsuite is a wonderful social media management tool that will act as a central hub for your social media posts without breaking a sweat.
This tool will provide you with all these features:
• Schedule posts targeting active audiences
• Handle pre-defined responses
• Pick out influencers and leads
• Respond to mentions and comments on all of your platforms
Supporting over 30 platforms, it offers enhanced and convenient ways of managing profiles.
HubSpot
HubSpot is a one-stop place for all your sales and marketing and CRM requirements. HubSpot’s all-in-one software offers you a plethora of resources and supports to create a successful marketing campaign while delivering an end-to-end customer experience. It provides many useful tools to the business such as:
• Marketing automation
• Lead management
• SEO service
• Blogs
• CTAs
• Landing Pages
• Email and social media
Google Analytics


This is possibly one of the best free tools offered by Google to help businesses to analyze and keep track of website traffic to better understand customer behavioral patterns. Its features include data collection, analysis, monitoring, and integration with external applications.
Through Analytics, if you find out that a set of keywords are driving more traffic to your site, you can focus on those high-performing keywords to keep creating content.
Similarly, a certain social media campaign is bringing you high traffic and you can easily adjust your strategies based on the data.
Google Analytics will greatly impact your marketing strategies if you make use of these tools effectively. The analytical data that you collect is precious.
Ubersuggest
The keywords are a winning game of the SEO competition that you can never miss. As you try to use premium software for keywords research, it can get costly. However, it is not the case with Ubersuggest.
Equipped with a simple dashboard, this tool is the go-to for beginners. You can start by entering your preferred root keyword or domain and you’ll be quickly returned with the researched data. The best thing is you get up to three free searches for a day. You can easily upgrade to a paid version unlocking more features.
The tool gives useful information such as total searches, historical data, new keyword ideas, and suggestions so that you as a business owner can better structure your way around the ad campaign.
BuzzSumo
BuzzSumo is a very useful marketing tool that provides marketing insights.
Being one of the best marketing platforms, there are countless data you can use to your advantage of knowing more about your industry and the primary competitors.
It will serve as a one-stop place if you want to learn success stories, and new keywords, clear your marketing issues and discover new potential outreach opportunities.
The huge amount of information that BuzzSumo provides come in handy and you can easily use it to create engaging blog content and find answers to what performs best in your niche.
Give BuzzSumo a try and you’re going to be amazed by how well you are going to reach your target audience within a short span.
Recap:
There are plenty of other marketing tools apart from the most basic and must-have tools I have mentioned. You will have unique marketing and business goals but whatever they may be, there are free and paid marketing tools to address any of those requirements.
It is important to know the challenges you face and where you spend the most time. Suppose you lack time to handle your social media campaign, use a tool like Hootsuite that can schedule your social media posts and handle automatic responses. Try to do a competitor analysis on where you fall short and dig in for the right tools to carry on.

Is Digital Marketing for every Entrepreneur?

As a modern times entrepreneur, digital marketing is critical to your company’s success, particularly in the early years and decades when so many companies fail. Entrepreneur authors’ views are entirely their responsibility.

Evolution of Entrepreneurship:

There was a time when you could operate a small business in your town and make a substantial profit with hard work, dedication, and sound financial management. Your blood, perspiration, and grief are no longer sufficient to keep your company afloat.

If you wish to live, you’ll need to learn about digital marketing concepts.This is true for all firms in all industries.Methods of marketing may still be successful for certain small firms.

That’s fantastic.!!

I’m not suggesting you abandon your other marketing strategies entirely.However, you must have a digital presence and understand how to promote in that environment. You must determine which platforms your customers use to access information.

Think out of the Box:

Let’s look at two significant instances in which your competitors are involved.Digital marketing is being used by your competition.Digital marketing isn’t used by your competition.

Isn’t it simple enough? It’s a significant problem for you and your company if your competitors are good at digital marketing but you aren’t.

You’ve already fallen behind schedule.

Make the most of competitive analysis tools.Falling behind your competitors is the last place you want to be. It’s a crisis waiting to happen, and your company will struggle to stay afloat.

Assume your competitors aren’t using digital marketing.

You’re quite fortunate.However, it will only be a matter of time when they begin.

Take Fair Advantage of SEO:

To dispel the illusion that it is no longer essential, search engines will always require some type of understanding and improvement. SEO is not dead, but it has changed dramatically. 

Consider Google to be the IRS, and SEO specialists to be the tax accountants that come out every year to help you negotiate and grasp the new tax law/search changes. Most of these algorithm adjustments go unnoticed by the industry.

So every few days, one of them will be so significant that it will shake up the online community, defining pluses and minuses by pushing certain companies to the number one spot and others to the bottom.

That SEO is not a program and it should not be thought of as such. You may believe that SEO is completed, but it is never completed. Businesses who believe there is a beginning and end date will fail. 

The internet is used by customers to find this information about almost anything. There are far too many changes every year for businesses and huge corporations to ignore SEO on a comprehensive premise.

Its Concluded that:

Technology and digital marketing tactics are always changing. Early-stage firms and organisations should prioritise branding and digital marketing over product development when it comes to getting the pre-product industry fit right.

Everything a customer comes into contact with is the product. This is an idea that both content creators and businesspeople struggle to grasp.

Content production, publication, and greater brand building around a product are often considered as a secondary experience and a secondary feature of the company, which is a factually incorrect viewpoint.

Benefits of Paid Advertising: Drive More Conversions in 5 Easy Steps

The digital age we are living in brings about a plethora of business opportunities via digital marketing using social media and web traffic

One remarkable way of driving more traffic towards a business and increasing its revenue is paid advertising. There are many entities today that have already taken the path of digital marketing but are unable to reap the real benefits of paid advertisements. A systematic approach must be followed to avoid costly campaigns down the road.

What this paid advertising is all about?

As the name says, it refers to a business publishing ads on the internet with payment via several online platforms such as websites and social media.

The common types of             paid ads include:

  • Paid Web Search

Businesses can pay for their website links to appear on top in search results using keywords where SEO optimization plays an important role. Display ads and responsive ads are two good examples.

  • Banner Ads

These are the ads that are shown on the top and bottom of web pages in the shape of rectangles.

  • Native Ads

Paid ads can be displayed on other websites which have the look and feel of a business’s website content.

  • Social Media Ads

This is the most popular category of paid ads. Many platforms are available for businesses to reach potential customers. The ads that are offered differ from one platform to another. Facebook, Instagram, LinkedIn, Twitter, TikTok, and YouTube are among popular platforms.

Now let’s look at some key stats which might make you consider paid advertising.

Statistics show that businesses in the US in 2021 alone have invested around $150 billion in paid advertising. Why billions? Well, it is the need and the trend in online advertising that pushes businesses to target a specific audience and the results are immediate.

Conducted surveys reveal that almost 80 to 90 percent of participants are likely to engage and deal with those who run personalized paid ads and have directly impacted their purchasing decisions. 

If you don’t emphasize advertising online, someone will, and you are going to lose and give your competition a lead. Many small-scale and large-scale businesses have already started their paid ad campaigns using social media platforms to reach new customers around the world.

Having read that, you are probably here to know the ways of making the best out of your paid ad campaigns.

Here are 5 easy steps to drive more conversions on paid advertisements.

  1. Use of long-tail keywords

These keywords are longer than the general keywords and are more specific. Focusing on long-tail keywords is a noteworthy SEO strategy. Remember that the highest-traffic keywords should not be the target rather it should be the set of words that potential customers will use to get right into your niche product or service.

You can easily use an SEO and content marketing tool like Ubersuggest which is popular among marketers and SEO pros. It gives you a competitive advantage in your strategy by giving you access to one of the largest keyword databases and millions of content ideas.

For example, instead of approaching ‘wedding supplies’, you might target ‘wedding floral arrangements’ or else ‘wedding stationery supplies’. The idea here is to make the searches more target-driven and to make sure the client is ready to purchase.

  • Get to know the various types of paid ads

Having a thorough understanding of the different types and platforms is as important as achieving targets and making sales. You need to learn what better suits your needs by weighing its strengths and weaknesses.

Social Media Ads:

Advertising on social media has seen a drastic rise over the last few years and it is here to stay. These advertisements are tailored based on user choices, demographics, and geography and incorporate text and visual elements. Facebook, LinkedIn, Instagram, and YouTube are all viable platforms to explore depending on your business kind.

Display Ads/Banner Ads:

Display advertising can be effective although it must be used correctly. Pay-per-click display advertising can be bought, or it can just be displayed for a set period.

Banner Ads stand out and are widely available and appear in several sizes. These advertisements can be effective, but they typically target customers who aren’t shopping for new things.

Google Ads:

For most businesses, Google Ads is an easy pick. They provide both display and text advertisements with precisely focused keywords. For any campaign, AdWords is an obvious choice. The longer you use Google Adwords, the better your return on investment will be. Long-term consumers are rewarded with higher “quality scores” by Google.

  • Consider creating a Landing Page

A landing page, unlike a home page, is designed explicitly for a marketing or advertising campaign. It is the spot where a user ‘lands’ upon clicking on a link in an email or ads from Google, Social Media, or other websites.

The landing pages are created with a goal known as CTA (Call-To-Action) which is different from the standard web pages. That pushes users as a pathway to reach the targeted ad. So you can consider this as an ideal alternative to boost the conversion rates of your marketing campaigns and minimize the cost of gaining a lead or sale.

  • Keep track of the outcome

The good news is that you can track and analyze all of your paid advertising activities. This will give insights into how they are performing which is very important. Google Analytics is a must-have solution that helps to calculate your advertising ROI and better analyze your website traffic.

Using Google Analytics will enable you to create custom URLs for all of your ads to check the overall performance. Therefore, it will act as a one-stop solution.

  • Review the paid ads outcome regularly

Reviewing statistical data should be done periodically on a weekly or monthly basis. Daily results will not show the desired shifts. Analytics need a set time to accurately collect and record data.

Simple spreadsheet software such as MS Excel can be used to enter incoming ad traffic. You can eliminate or alter poor-performing keywords. Remember that mere clicks are no use if they don’t drive in leads or sales. At the end of the day, what matters is the conversion rates.

Takeaway:

Paid ads are a long-term investment. You can start with a small budget and then grow as you yield results. They give a continuous boost in sales or leads if dealt with proper implementation strategies.

The Power of Crypto Currency in the Future:

The current market capitalization of cryptocurrencies is $206.2 billion USD as of October 2019, compared to $19.8 trillion USD for gold and $82 trillion USD for global stocks markets as per Wikipedia data.

Crypto currency is the future and you must know about it in order to make money from it.

Digital finances protected:

So, you’ve decided to buy into crypto. That’s a big, life-changing move.

Now what?

One of the most important things you can do when first getting involved with cryptocurrency is to educate yourself about the different methods of protecting your assets. You want to be able to safeguard your investment for the long haul, not just for today.

One of the best ways to protect your investment is to secure a wallet; physical wallets look like USB drives and act as a physical store for tokens or coins. Cryptocurrency security experts recommend against keeping any digital currency holdings on digital currency exchanges. 

Cryptocurrency is a digital or virtual currency that is secured by cryptography, which makes it nearly impossible to counterfeit or double-spend.

Many cryptocurrencies are decentralised networks based on blockchain technology, a distributed ledger enforced by a disparate network of computers.

Wide range of investment:

If you’re looking to invest in Bitcoin, here are a few things you should know:

You can invest anywhere between 5% and 30% of your investment capital. I consider 5% to be very safe, and 30% to be pretty risky. Personally, I sit most of the time between 15% and 50%.

This type of investment in crypto is when you expect its price to increase over time—usually an investment that must be maintained for a minimum of 6 months to 1 year. In some cases, long-term crypto investors plan on holding their investments for decades.

Fees Free:

Nano is a cryptocurrency with zero fees, relying on Open Representative Voting for consensus and security. To be clear, the zero fees are not due to some temporary subsidy, zero fees are built into the protocol.

In terms of trading, Crypto.com’s maker-taker fees are higher compared to competitors that operate with the same fee schedule. For Bitcoin withdrawals, Crypto.com offers a competitive rate compared to other exchanges. 

To avoid a fee, please use the Withdraw to App function. Withdrawal fees will be settled in the currency you are receiving and can not be paid with CRO.

Non-Traceable:

It’s true that Bitcoin transactions are pseudo-anonymous, but that doesn’t mean they can’t be tracked.

There are ways to track down the identities of people who use Bitcoin, such as by using their IP address and knowing their physical address or email. This is what happened with the recent bust in Manhattan, as well as last year’s Colonial Pipeline hack, in which authorities were able to recoup some of the ransom payment from the hackers.

And just because someone might have thought they were sending their coins anonymously from one wallet to another doesn’t mean there isn’t a trail of evidence out there that could link those wallets to real people or at least, IRL devices.

 It’s just a matter of finding it. For example, take the recent bust of a drug dealer in Manhattan: authorities were able to track down the dealer’s identity through his Bitcoin transactions and IP addresses.

If you are planning to buy assets in the future then CRYPTOCURRENCY is the way.