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Case Study

Merch Store Design and Deployment
for Joyner lucas

PPC ADS Campaign

Web Revamp & Automation

SEO & Social Media Content

Details about the client and the requirement

Google Ads Budget

The Joyner lucas provided us with a budget of $4000 dollars for Google Ads Campaign primarly focused on Phone calls and Website Form Fill ups

Social Media Content Budget

We hired Micro influcencers to create video content for the Joyner lucas and with their products.

Branding & Site Redesign

We provided with a budget of $500 for the Site Revamp + SEO

Our Process

A Closer Examine of Our Steps

In this step, we actively learn about the needs and goals of the project and thoroughly discuss various solutions and directions to take.
This stage focuses on a optimised landing page design for user conversion. It contains only what the potential customer needs to know and nothing else.
We primarily use Google campaigns for sending potential customers to the landing page. We also spent $2000 on Facebook Ads but eventually stopped as the returns on google was much better
Average Lead Cost: $51.67
Conversions: 58
Spent: $3000
Average spent by Customer: $151
Returning Customer: %26


Joyner lucas is a rising star in the music industry, known for their unique sound and captivating live performances. Despite their growing popularity, the artist lacked a professional, user-friendly merch store to sell merchandise and merchandise-related products to their fans.


The main challenge was to create a merch store that accurately reflected the artist's image and made it easy for fans to purchase merchandise. The store needed to be visually appealing, easy to navigate, and optimised for mobile devices.


To overcome these challenges, the following steps were taken: 1) Merch Store Design: A custom merch store was designed, incorporating the artist's image and brand. The store was designed to be visually appealing and easy to navigate, with a focus on user experience.

2) Mobile Optimization: The store was optimised for mobile devices, ensuring that fans could easily purchase merchandise from their smartphones and tablets.

3) Inventory Management: An inventory management system was integrated into the store, allowing the artist to easily track sales and manage inventory levels.

4) Payment Integration: Multiple payment options were integrated into the store, making it easy for fans to purchase merchandise using their preferred method of payment.


The results of the merch store design and deployment were impressive:

1) Sales: The merch store generated a 50% increase in sales in the first three months after launch.

2) User Experience: Feedback from fans was overwhelmingly positive, with many praising the store's user-friendly design and mobile optimization.

3) Inventory Management: The inventory management system made it easy for the artist to track sales and manage inventory levels, reducing the time and effort required to manage the store.


The merch store design and deployment for Music Artist ABC was a success, delivering improved sales and user experience. The store accurately reflected the artist's image and made it easy for fans to purchase merchandise. The success of this project has helped the artist to grow their brand and strengthen their relationship with their fans.