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Case Study

Website Revamp for
Accupunture Clinic in Palmbeach

PPC ADS Campaign

Web Revamp & Automation

SEO & Social Media Content

Details about the client and the requirement

Google Ads Budget

The clinic provided us with a budget of $4000 dollars for Google Ads Campaign primarly focused on Phone calls and Website Form Fill ups

Social Media Content Budget

We hired Micro influcencers to create video content for the clinic and with their products.

Branding & Site Redesign

We provided with a budget of $500 for the Site Revamp + SEO

Our Process

A Closer Examine of Our Steps

In this step, we actively learn about the needs and goals of the project and thoroughly discuss various solutions and directions to take.
This stage focuses on a optimised landing page design for user conversion. It contains only what the potential customer needs to know and nothing else.
We primarily use Google campaigns for sending potential customers to the landing page. We also spent $2000 on Facebook Ads but eventually stopped as the returns on google was much better
Average Lead Cost: $51.67
Conversions: 58
Spent: $3000
Average spent by Customer: $151
Returning Customer: %26
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Introduction:

Plambeach Acupuncture Clinic is a well-respected provider of acupuncture and holistic health services. Despite its reputation, the clinic's website was outdated and not effectively showcasing the clinic's offerings. The website was not mobile-friendly and lacked a professional, modern design.
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Challenge:

The main challenge was to revamp the website to reflect the clinic's professional image and effectively showcase its services. The website needed to be mobile-friendly, visually appealing, and easy to navigate.
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Solution:

To tackle these challenges, the following steps were taken:

1) Website Redesign: A complete overhaul of the website was carried out, including a redesign of the layout, graphics, and content. The new website was designed to be mobile-friendly and easy to navigate. The new design emphasized the clinic's services, making it easier for visitors to find the information they needed.

2) Content Optimization: The website's content was optimized to improve search engine rankings and make it more engaging for visitors.

3) Mobile-Friendly Design: The website was designed to be mobile-friendly, ensuring that visitors could access the website and its content from any device.

4) Online Booking System: An online booking system was added to the website, allowing visitors to easily schedule appointments from the comfort of their own homes.
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Results:

The results of the website redesign were impressive:

1) Website Traffic: The number of visitors to the website increased by 50% in the first month after the redesign was launched.

2) Conversion Rates: The conversion rate (the number of visitors who took a desired action, such as scheduling an appointment) increased by 40%.

3) Online Appointments: The number of online appointments scheduled increased by 60% in the first three months after the redesign was launched.
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Conclusion:

The elegant web redesign for Plambeach Acupuncture Clinic was a success, delivering improved website performance, user experience, and online appointments. The clinic now has a professional, mobile-friendly website that effectively showcases its services and makes it easy for visitors to schedule appointments. The redesign has helped to enhance the clinic's online reputation and strengthen its position as a leading provider of acupuncture and holistic health services.