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For those who have a good understanding of marketing, the pixel can be as simple as it can find. For those who are just beginning it’s yet another one of the many complex, awe-inspiring things to consider before you even start.

Don’t worry, we’ve got all you should be aware of the Facebook pixels.

The first question is what is an Pixel?

The Pixel program is customized part of software that allows you to observe how visitors behave on your website. The information gathered can be utilized in a variety of ways.

Do you use Google Analytics? The information you get at the top of your screen are likely based on data gathered by the Google Analytics pixel.

Facebook along with other platforms for advertising, comes with its own pixel. After being installed it helps you keep track of who visited your store, what products they browsed through, the length of time they stayed on one page and whether they added products to their carts or bought them or purchased them, and so much more. The pixel then allows you to personalize your FB ads to exactly the actions each shopper makes in your website.

If you’ve got an Facebook pixel it is easy to reach customers at various stages of their buying journey by using relevant Facebook advertisements.

How does the Facebook Pixel works

The Facebook Pixel has multiple predefined events (site behavior patterns) that are encoded in. When an individual triggers one of those events, it will collect and transmits the information to Facebook.

Here’s an illustration. Let’s imagine I go to the store for t-shirts Santara.in. Once I’m on the homepage, the pixel recognizes that I’ve visited the homepage and sends the information to Facebook.

From now on, the pixel will keep track of my activities on the website such as the items I look at as well as the time I spent on each and more.¬†Here’s a snapshot of the pixel following my click through to the product’s page.

…after I added a product to my cart.

Be aware that Facebook retains the data it collects for 180 days, which offers you a variety of options to separate and target your website users in line with. I’m sure that you’re getting a sense of how effective is the Facebook Pixel is as an advertising tool. Apart from the events that I have predefined in the past, you can also include any events you want to add. Here’s how.

Getting started

Builders of themes and websites often offer an Facebook Pixel installation as part of their core services It’s important to confirm if you have it installed.

For this, you must install to install the Facebook Pixel Helper tool. This will enable you to validate the installation of your pixel.

After you’ve installed the Chrome extension, navigate to your website, then click the icon. you’ll be able to see the list of currently active Facebook Pixels that are on your website.

If you do not have the pixel installed It’s easy to start. Many eCommerce platforms have made it easier to complete the process, meaning that anyone can set up the pixel minimal or no technical knowledge required.

Follow the steps to set up your store here and you’re ready to go.

Are you using Etsy? Utilizing the pixel could be difficult in this situation, but luckily to you we’ve put together an easy guide.

Have questions for us about our Facebook Pixel or the Facebook Pixel or FB ads generally? Please let us know in the comments section below.

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