With a potential audience of more than 928 million people,

What are Instagram ads?

Instagram ads are posts or Stories who we pay to Instagram to promote to users’ Instagram feeds. They can look just like regular Instagram posts, but are always identified by a “Sponsored” label. They can also include a call-to-action button to drive traffic or conversions.


Advertise your business and reach your next customers with precise targeting and actionable insights.

Deeply understand your ad performance with insights, so you can learn what works and improve over time.


You can promote Instagram Stories as Ads as a effective way to reach your target audience effectively. As They can take 100 percent of the screen. 

Our former ads sample

Video Ads

Many brands today create video ads especially for digital media because the viewer rate is much higher than other mediums. Instagram typically allows 30-60 second videos to be posted, so brands alter their video content accordingly and either post full-fledged ads or teasers to the actual ad (which then takes them to another video platform like YouTube or twitch).


IGTV ads

IGTV is a relatively new feature on Instagram that is being used by brands and influencers to post video content that isn’t promotional but wouldn’t necessarily count as an ad.

It worked pretty well for the brand, with more and more users requesting more of such videos. On IGTV, viewers can post videos even as long as 20 minutes, so this overcomes the restriction that video posting on Instagram feeds has.

Carousel ads

If posting just one photo or video isn’t effective enough, then carousel ads are a pretty effective alternative. These types of Instagram ads allow a user to swipe through 3-4 images promoting the same ad but keeping them engaged on the same post for a longer time. Carousel ads can also be sponsored ads if a multiple photo post is promoted.